CPO SALES & AWARENESS ARE AT AN ALL-TIME HIGH

Certified Pre-Owned (CPO) car sales continue to gain traction and are up 9% YOY from 2014 to 2015, and the percentage of shoppers who are aware of CPO has also increased significantly over previous years.

CAR SHOPPERS ARE WILLING TO PAY A PREMIUM FOR CPO

“Warranty,” “inspected/certified” and “reliable/dependable” are the top reasons car shoppers are willing to pay a premium for CPO. New car shoppers say they are willing to pay an average of $2,174 more for a CPO vehicle while Used car shoppers say they are willing to pay an average of $2,006 more. Shoppers for luxury New and Used vehicles are willing to pay even more.

WILLING TO PAY A PREMIUM FOR A CPO VEHICLE


With consideration at an all-time high, now is the time to focus CPO sales efforts on Used Shoppers


To understand shopper perceptions of CPO vehicles as well as the CPO ownership experience, Autotrader conducted 445 interviews among shoppers, split evenly among New, Used and CPO shoppers who were planning to purchase a vehicle in the next 6 months. The study took place in August 2015.


Contact Us



         

The All New NIADA Certified Pre-Owned Vehicle Program

For more information complete the form above or call us today at 1-800-358-2655